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Most Innovative Companies

Bungie

The World's Most Innovative Companies 2016Video game developer Bungie created a whole lot of anticipation for "Destiny" before it officially released the game in 2014. The company had signed a $500 million, ten-year deal with publisher Activision to develop and promote the title, and Bungie's COO had publicly said that he wanted fans to put it on "the same shelf" as Harry Potter, Lord of the Rings, and Star Wars. So when the Bellevue, Washington-based studio's long-awaited release proved to be a flop, it was a surprise. Gamers criticized the thin plotline and weak characters of "Destiny," as well as a handful of irksome features. Luckily, Bungie listened to its critics, and swiftly began working on updates to save its game. The most thorough changes were released in the fall of 2015, with improved storytelling and new rewards to appease its users. It seems to have worked: with more than 20 million players and new updates on the way, Bungie has managed to not only salvage "Destiny," but to turn it into one of the most popular games out there.
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2016: Gaming
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