Blumhouse is a Hollywood production company that makes genre films and TV shows on shoestring budgets by allowing talent to collect bigger paydays on the back end rather than upfront. Blumhouse also grants its filmmakers creative freedom and then backs up its projects with powerhouse marketing from Universal, where Blumhouse has a distribution deal.
In 2018, Blumhouse delivered another blockbuster with Halloween. From a business perspective, it started to reinvent the way in which movies turn into television series--and when. It released The First Purge in theaters and then 90 days later had The Purge TV show on the air at USA Network, made by the same creative team.
Blumhouse's unique approach delivered a record-breaking year in 2017 with three No. 1 films at the box office--M. Night Shyamalan’s Split; Happy Death Day; and Jordan Peele’s Get Out, which was one of the most acclaimed and profitable films of the year, making $254 million on a budget of $4.5 million. In 2017 Blumhouse also launched a stand-alone TV production and financing company that specializes in stories that “scare” people. This added arm will allow Blumhouse to create multi-platform franchises, as it’s doing with its Purge series: In 2018, a fourth Purge film will hit theaters and a TV version will air on the Syfy and USA networks.