A leading augmented reality company, Blippar develops technology that recognizes and understands the world in front of devices. It recently launched its Urban Visual Positioning System, which leverages computer vision to understand where a user is geographically, as well as her orientation to the surrounding environment. Reported to be more accurate than GPS and with a sub-one-second response time, the technology has broad implications for location-based AR experiences, especially those related to industries such as tourism and mapping. Blippar envisions virtual departure boards in front of train stations, virtual maps that can be overlaid on roads, and even virtual menus that can hang on restaurant walls. Other recent Blippar innovations include the facial recognition tool Halos, which allows users to create personal profiles in AR apps, and Automotive Recognition, which automatically recognizes nearly any car and provides make, model, year, and ratings.