Biba is a developer of mobile apps that are designed to get kids excited about playing outside. The company partners with equipment manufacturers to essentially digitize neighborhood playgrounds, utilizing augmented reality to turn staples such as slides, swings, and bridges into smartphone-enabled contests that features prizes with original cartoon characters. As a bonus, cities, park boards, and urban planners receive real-time data on what happens in each playground network and how the equipment is used. In 2018, Biba expanded beyond North America into the parks of Australia and New Zealand, and has installed nearly 4,000 smart playgrounds around the world. Brands such as Teletubbies and Hotel Transylvania have also sought out partnerships with Biba, recognizing a potent opportunity to market to young fans of their IP.