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Beautiful Destinations

This former travel influencer network (it has more than 8 million Instagram followers) has evolved into a social-media savvy creative agency for travel companies and destinations, including Marriott, Starwood, Hilton, and the tourism boards of the Philippines, Macao, Ireland, and NYC & Co. Beautiful Destinations offers them a full-service shop, starting with “social first” visual content created by its in-house network of photographers and videographers. Then it uses its predictive algorithm and ad optimization software to determine which of the images will perform best for specific audiences. And finally, it distributes content (on websites, social media, and paid ads) and assesses feedback to further hone in on the most impactful content. 

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