The New York office of the global agency has over the years cemented its reputation for balancing traditional big-brand advertising with innovative, boundary-pushing creative. Prime examples include award-winning and popular podcasts for GE, DIY tips on Snapchat for Lowe's, shelter dogs adoption through Facebook Masks for Pedigree, and the memorable PSAs for Sandy Hook Promise.
In 2018, BBDO created work that was truly important. Its film for P&G, The Talk, broached racial bias and the conversation African-American parents have to have with their children. It subsequently inspired an episode of the TV series Black-ish. It also created an anti-bullying public-service announcement featuring Monica Lewinsky, called "In Real Life," which generated a needed conversation about cyberbullying.