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Most Innovative Companies

Banjo

The World's Most Innovative Companies 2016When Damien Patton first launched Banjo, back in 2011, it was meant to be an app for newshounds. He had developed a program that could organize millions of public posts on social media by location; the app would then package those posts as stories, so anyone could quickly see what was going on at a nearby protest or learn the cause of a traffic jam by perusing social media posts from people at the scene. But when the Boston Marathon bombing happened in 2013, Patton realized Banjo could be much more than just a trendwatching tool--it had the ability to detect events faster than most news outlets and even law enforcement. So he pivoted and introduced a subscription model, offering paying customers the opportunity to obtain real-time information before anyone else. Since then, Banjo has signed on media companies like NBC and ESPN as clients, as well as financial services firms and consumer brands. The technology could ultimately be used across a wide range of industries, from intelligence to healthcare to marketing.
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2013: Local
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