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Most Innovative Companies

Back to the Roots

The company first became known for its simple and popular grow-your-own-mushroom kits. Now it also has a line of organic cereal, but it’s who eats that cereal that's most interesting. In 2018, the company finished its first full year as the cereal supplier for New York’s public schools, becoming the first organic cereal ever offered in a U.S. public school system. Now it’s working with Nature’s Path & the Urban School Food Alliance to bring organic cereals to 1 in 5 kids by 2020.

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