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Most Innovative Companies

Atlantic Records

The World's Most Innovative Companies 2018

In a time of upheaval for the music industry, 70-year-old record label Atlantic Records is anything but a dinosaur. In 2008, Atlantic became the first U.S. label to make most of its revenue from digital, and it hasn’t looked back. Atlantic has invested heavily and smartly in artist development, something that’s become harder for labels to do since the market for physical albums—and many labels’ A&R budgets—began to collapse more than 15 years ago. The strategy is paying off. Atlantic is home to stars including Bruno Mars, Coldplay, Wiz Khalifa, Skrillex, Ed Sheeran, Cardi B., Missy Elliott, and Sia.

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2018: Music
2017: Music
Data
headquarters: New York City
Atlantic Records On The Web
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