Founded in 1994 by Brett Lovelady, Astro Studios is a 30-person design firm responsible for many of the world’s most recognizable tech products, including the Nike Fuelband and Microsoft’s Xbox 360. Recent work includes the Mira Prism, an AR headset that, unlike competitors, doesn’t block the user’s full field of vision, and the LINK AKC, a GPS-enabled dog collar and the first social platform for pet owners. Astro also lends its expertise in consumer electronics to less conventional tech companies. One of the studio’s longtime clients is Shinola, a lifestyle brand that specializes in American-made goods, like watches and leather items. Recently, Astro led the product design and line plans for a Shinola-branded turntable, clock, and power strip—the company’s first foray into consumer electronics. Astro also helped Shinola source materials and connect to factories and developers across the United States. The studio has worked with manufacturing partners in states including New Jersey, California, Montana, Michigan, and more, showing that CE products can be made in the United States. Astro Studios had a gaming arm, Astro Gaming, which sold to Logitech in 2017.