Founded by Vera Makarov (who prior to Apli was the CEO of food delivery startup Hellofood), this Mexico City-based startup is Latin America’s first major job recruiting platform primed for the gig economy. It was created as a solution to a shortage of restaurant delivery workers. Apli, a platform that connects workers with open jobs, offers a much-needed upgrade from classified ads, and is able to connect employers with recruits in as little as three hours. Currently, Apli is only set up in Mexico City and the surrounding metropolitan area, with a goal of eventually opening it up on a global scale. In 2018, Apli rolled out technology-enabled recruiting services through a profiling chatbot. The chatbot and selection models are unbiased, increasing diversity and identifying talent that had been overlooked in the past.