Anomaly

Anomaly is a marketing and advertising company with offices in Los Angeles and New York, Toronto, London, Amsterdam, Berlin, and Shanghai. Founded in 2004 by a team of six, they went on to represent clients such as Campbell, Dick’s Sporting Goods, Google, and Hershey. In answer to today’s ad-inundated world, they connect advertising with business issues to solve a company’s marketing needs.

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Anomaly

Stories about Anomaly

Dick’s Sporting Goods uses sports bra history lesson to talk about the needs of the modern female athlete

President Lauren Hobart talks about how the retailer is backing up campaign with new grants and partnerships with US Soccer Foundation and USA Softball.

LeBron James doesn’t need to endorse anything. Here’s why he’s promoting this luxury luggage brand

James says his new campaign is about a lot more than just luggage.

That tone-deaf Ancestry ad was playing on Canadian emotions about Americans

The now-pulled Canadian ad was rightly criticized for its sugar-coated depiction of a relationship between a white man and a black woman during slavery.

Top 5 Ads Of The Week: Ryan Reynolds sips his gin with tongue in cheek

The tears of the Deadpool actor power his gin, a horrifically human Xmas tree, and Sandy Hook Promise marks six years.

Top 5 Ads Of The Week: The New York Times perseverance, famous Apple users

Fender gets arty with Ali Shaheed Muhammad and Adrian Younge, Wealthsimple aims at the gender pay gap, and Allbirds wants you to meet your shoes.

Budweiser’s World Cup Ad Is A Fun Peek . . . At Our Terrifying Future

What a difference a soundtrack makes.

Oculus Aims For The Masses With A New $200 VR Headset

The marketing campaign behind the new Oculus Go is like an elaborate product demo, showing people what VR looks like, and hoping the combo of a cool experience at a lower price point convinces them to try it.

Sonos Warns Us About The Impending Dumb Smart Speaker Apocalypse

When it comes to some smart speakers, the music-focused brand says most aren’t too bright.

Sandy Hook Promise Reports On Tomorrow: The Top 5 Ads Of The Week

Kind Snacks get more than nice, Casey Neistat rides Emirates first class, and Dick’s Sporting Goods focuses on refugees and soccer to inspire.

JB Smoove Puts Some Vanilla In Your Eyes And Ears For Crown Royal

The comedian makes the case that there’s no such thing as too much vanilla.

Every Human Body Contains Traces Of Gold, But Only A Few Can Find It

Dicks’ Sporting Goods Olympic campaign continues to celebrate the brand’s American Olympians/employees.

Always Targets Sexist Emoji, Opera Gets Debauched In Paris: The Top 5 Ads Of The Week

Geico fast-forwards its ads, Samsung asks why, and Dick’s Sporting Goods shows the struggle towards Olympic success.

Jude Law Makes Another Bet, “Call of Duty” Hits Kevin Mode: The Top 5 Ads Of The Week

Mulberry’s biblical undertones, Unicef turns the world upside down, John St. goes cynical on “femvertising.”

Jude Law Returns In Another Epic Gentleman’s Wager For Johnnie Walker

Anomaly partner and COO Mike Byrne talks about why the brand came back with “The Gentleman’s Wager II.”

Jude Law Says It’s Joy That Brings Success In New Johnnie Walker Ad

Whisky brand takes a new approach in “biggest ever” marketing push.

Women Talk About Their First Periods, A Lion Gets Dental Work: The Top 5 Ads Of The Week

Dear Kate’s first time, MLB’s Opening Day, Fixodent’s white lion, and more.

MLB Opens Baseball Season With A Real-Time, Documentary-Style Campaign

“This Is Baseball” taps the sport’s subtle charms and will feature a flood of content all season long.

Watch (And Weep) As Budweiser Doubles Down On Puppy Love In New Super Bowl Ad

The little guy from last year is back and on a whole new adventure, with “Lost Dog,” Budweiser’s Super Bowl XLIX entry.

A Bank Makes People Cry, Johnnie Walker Bets On Jude Law: The Top 5 Ads Of The Week

Jude Law dances for a luxury boat, Holiday Inn helps a double amputee, a Canadian bank says thanks, and Greenpeace enlists felines of the web.

Budweiser Is Finally on Twitter, Crowdsourcing Super Bowl Clydesdale Debut

Longtime Twitter holdout Budweiser is finally on board, and they’ve taken to the micro-blogging platform to find a name for its latest Clydesdale, soon to be featured in a Super Bowl spot.

Impact

No, vaccine side effects don’t tell you how well your immune system will protect you from COVID-19

This field guide teaches companies how they can go carbon negative

Biden pledged to cut emissions 50% this decade. Can it happen?

News

Pfizer and BioNTech want to vaccinate European kids ages 12-15

Few Alibaba top execs are getting raises this year: Report

EU: Apple’s App Store is in breach of European antitrust rules

Co.Design

NFTs are much bigger than an art fad. Here’s how they could change the world

What 18 top designers bought for their homes during COVID-19

Wayfair’s $112 billion plan to take over your entire home

Work Life