American Giant is not yet a household apparel name like Levi’s or Gap, but CEO Bayard Winthrop has outsize ideas about its future. He doesn’t just want to sell hoodies, T-shirts, and polos; he wants to prove that American manufacturing can be profitable again, reversing a devastating economic trend. No U.S. manufacturing industry has suffered more from outsourcing than textiles and apparel: The domestic workforce has shrunk by roughly three-quarters since the 1990s. And yet Winthrop is crafting an American-made resurgence, one that draws its power from both a heritage appeal and the internet. In 2018, American Giant launched its first pair of denim jeans made end-to-end in the United States. For two years, Winthrop built out a supply chain. The final jeans, for both men and women, use cotton sourced and milled in the South, and then cut and sewn in Los Angeles. In 2019, the brand released a flannel shirt entirely made in the United States, something that hasn’t been done in 40 years.