AKQA

Calling the next Greta Thunberg: This kid-friendly app makes climate advocacy fun

The result is an endearing Pixar-ification of Mother Earth in dire straits.

A Week In Advertising’s Double-Edge Sword Of Gender Equality

The brand and ad work around International Women’s Day and an industry confronting its own demons.

Now You Can Buy Your Buddy A Beer On Facebook

Budweiser teams with the social network to connect digital drinking buddies.

A Startup That Promises To Deliver What Women Really Want: Sexy Men As Servants

These ad creatives have launched a new service to replace the male stripper.

The (Ad) Kids Are Alright: Future Lions Winners Named At Cannes

The ninth annual student competition includes hypothetical work for brands like Apple, Google, and IBM.

Advertising’s Big Names Become Stock Photo Cartoons In Cannes Campaign

Photographer Max Oppenheim uses over-enthusiastic stock photo fun to promote the annual festival of brand creativity.

This New Elder Scrolls Trailer Will Get You Ready For Battle

Latest teaser stokes anticipation for award-winning game franchise’s newest chapter release.

When New Companies Tap Timeless Values, Consumers Respond

Timeless values applied via new technology can democratize markets and extend access to experiences, goods, and services. Here are some companies getting that right.

The WWF’s Brilliant New App Lets You Safely Swipe At Tigers, Rhinos, And More

The World Wildlife Fund’s new iPad app serves up interesting factoids on endangered species–and features a wealth of fantastic design details.

A WWF App Teaches Us About Endangered Species…and Folding Them into Memorable Origami Art

World Wildlife Fund’s iPad app brings users closer than ever to some of the world’s rarest creatures and even lets them make origami portraits.

Pinterest is Open for Business–So What’s Next For Brands?

Marketing players weigh in on Pinterest’s recent embrace of business pages.

Xbox’s “Fable” Has Hex Appeal; Lets You Destroy Websites

An online campaign for Xbox game “Fable: The Journey” lets users cast destructive spells on lesser websites via a Web Hexer.

Note To Agencies: It’s Time To Find Your Unselfish Gene

AKQA executive creative development director Andy Hood discusses how, for agencies on the path to product development, metrics need to make room for the long-term play.

Dancing In The Cloud: Dance Central 2 App Makes Your Best Moves Social

Challenge your friends to a digital dance-off with the Dance*Cam app…just don’t get served.

The Case For Girls: A Mock Ad Aims To Become A Legitimate Campaign With Global Impact

Digital agency AKQA created a mock ad campaign to support baby girls in China. Their idea was so powerful, the team created a website, video, and a mobilizing worldwide event around their concept: “You Are.”

The Birth Of An Idea: Ads To Rebrand Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

The Developer

The Most Innovative Companies in Advertising & Marketing

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Advertising and Marketing.