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Most Innovative Companies

Adidas

The World's Most Innovative Companies 2018

The athletics giant has managed to bridge sports, streetwear, and fashion in a way that has made it one of the world's the most popular brands. More recently it's made huge strides in its competition with Nike and Under Armour with ads and brand partnerships that differentiate, such as the award-winning "Future is never finished" campaign, and ongoing collaborations with designers like Alexander Wang. Its All Day app combines fitness, health, and well-being tracking with custom curated content.

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headquarters: Herzogenaurach, Germany
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