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Most Innovative Companies

Aday

Aday launched in 2015 with the goal of bringing the same kind of technical fabrication typically found in sportswear into everyday garments. The e-commerce brand makes slick, minimalistic garments that can be worn in several ways and are seasonless. Each new launch typically garners thousand-long waiting lists of fans looking for leggings that can be worn directly from a workout to a board meeting or a white button-down that is wrinkle, stain, and sweat resistant. The brand is also focused on creating its products in the most sustainable way. In late 2017, it received $2 million in funding from H&M’s venture capital arm and has brought on an advisor from H&M that will help Aday scale its supply chain as ethically as possible.

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2018: Style
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headquarters: New York, NY, and London, UK
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