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Most Innovative Companies

Aday

The World's Most Innovative Companies 2018

Aday launched in 2015 with the goal of bringing the same kind of technical fabrication typically found in sportswear into everyday garments. The e-commerce brand makes slick, minimalistic garments that can be worn in several ways and are seasonless. Each new launch typically garners thousand-long waiting lists of fans looking for leggings that can be worn directly from a workout to a board meeting or a white button-down that is wrinkle, stain, and sweat resistant. The brand is also focused on creating its products in the most sustainable way. In late 2017, it received $2 million in funding from H&M’s venture capital arm and has brought on an advisor from H&M that will help Aday scale its supply chain as ethically as possible.

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2018: Style
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headquarters: New York, NY, and London, UK
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