NewsSony is buying Bungie in the latest mega deal for video gamingThe deal for the ‘Destiny’ developer follows Microsoft’s $68.7 billion acquisition of Activision Blizzard.
NewsThese 8 profitable tech giants paid less in federal taxes than you did last yearThe Trump tax law reduced the corporate income tax rate to 21%, but new loopholes provided by the law allowed many U.S. companies to pay far less.
CreativityThe Replacer Returns For Activision, Barbie Evolves: The Top 5 Ads Of The WeekNFL stars’ hairdressing skills, The Force Awakens for Lego, and Canal’s French footie fan.
CreativityStephen Curry and Shaquille O’Neal Lip-Sync Ed Sheeran’s “Sing” for Guitar HeroThe basketball stars join thousands of others in a crowdsourced new ad for the video game’s TV platform.
CreativityJude Law Makes Another Bet, “Call of Duty” Hits Kevin Mode: The Top 5 Ads Of The WeekMulberry’s biblical undertones, Unicef turns the world upside down, John St. goes cynical on “femvertising.”
CreativityForget Beast Mode, Epic New “Call Of Duty” Ad Celebrates The Everyday BadassMeet Kevin, the latest in a long line of everyday gaming soldiers for the blockbuster franchise.
CreativityWhy Carl’s Jr. And Hardee’s Made A Meal For “Call Of Duty: Black Ops III”It’s the first project of agency 72andSunny’s new Brand Partnership Incubator, teaming up brands for mutual marketing benefit.
CreativityA Stunning Tesla Tribute, Skating The L.A. Drought: The Top 5 Ads Of The WeekJames Franco goes the full Kravitz with Guitar Hero Live, Extra Gum gets romantic, and Bonds Australia gets ballsy.
CreativityThe Future Of Wearable Tech Gets Scary In New Trailer For “Call Of Duty: Black Ops 3”See humanity’s deadly evolution from the ’90s to 2065.
CreativityGo From Stage Frightened Zero To Guitar Hero In This Trailer For The Music Game’s Big RelaunchActivision gets the band back together with Guitar Hero Live.
CreativityCall of Duty’s “Kill Cam” Cameraman Randy Has Seen Some Really Crazy Sh*tActivision keeps up the wartime fun with one of the most insane fictional jobs ever.
CreativityHow A Top Creative Director Learned To Embrace The Chaos Of Creativity And Make Great Work72andSunny partner and executive creative director Jason Norcross’s five tips for finding great work and building a career in advertising.
CreativityAdorable Meets Evil In This Kid-Focused Prank For SkylandersLet’s face it, no one’s more gullible than children.
CreativityDestiny’s Epic Trailer And Serena Williams’ Wicked Workout: The Top 5 Ads Of The WeekThe downward spiral of illiteracy, Led Zeppelin and Peter Dinklage in space, a Grand Slam workout, an Instagram coupon, and tractor gymkhana.
CreativityThis New Destiny Trailer Is A Rocking Sci-Fi Action EpicIt’s got space adventure, Led Zeppelin, aliens, and a Peter Dinklage-voiced robot. What’s not to like?
CreativityAn Emotional Dad Moment, And McConaughey Markets A Car: The Top 5 Ads Of The WeekA goth girl has the best dad, IBM and James Murphy make some music for the U.S. Open, get a Google Street View of the Destiny universe, Wind mobile wants you to talk to your dad, and McConaughey waxes philosophical for Lincoln.
CreativityWander Around The “Destiny” Universe With Google StreetviewThis new site gives fans waiting for the new Activision/Bungie Studios game an immersive preview.
CreativityActivision And Vice Made A Doc/Ad For “Call of Duty” About Private Military ContractorsFun fiction and grim reality cross paths in this brand content project.
CreativityThe Tony Hawk Guide To Branding–And HoverboardsThe skateboarding legend talks about staying relevant to a young audience and why he had to apologize for Funny or Die’s nod to Back to the Future.
CreativityWar Veterans Open Up About Employment Challenges At Home In This Activision PSAWe may appreciate their service, but vets have more to offer on the home front.