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Most Innovative Companies

A24

The World's Most Innovative Companies 2018

A24 is an independent film distributor that has made its name betting on the kind of quirky, artisanal movies that Hollywood generally ignores, and marketing them through unconventional means. The company first garnered attention for the James Franco film Spring Breakers, whose promotion included an image of Franco in a Last Supper scene that went viral. With a Best Picture Oscar win under its belt for 2016’s Moonlight, A24 is now an established indie player and in 2017 the company drummed up more Oscar buzz for Greta Gerwig’s Lady Bird. Thanks to a shrewd release strategy and strong word of mouth, the film had the highest per-screen box office average of the year and has grossed $39 million, making it A24’s highest-grossing film. 2017 also saw the release of Sean Baker’s The Florida Project; Woodshock, starring Kirsten Dunst; and Franco’s The Disaster Artist. To promote the film, which earned Franco a best actor Golden Globe, A24 set up theater displays where fans were asked to perform a scene from the film and share it on social media.

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headquarters: New York
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