NewsOreo continues its LGBTQ+ allyship despite the culture war against ‘woke’ companiesThe beloved sandwich cookie has debuted a new short film, directed by Alice Wu, to tell a sweet, touching story about the family journey of a young LGBTQ+ man.
CreativityOreo uses 2,750 cookies to re-create Game of Thrones opening creditsApparently, you can do more with an Oreo than dunk it.
Creativity3 Lessons On How Not To Pull A Red Lobster If Beyonce Boosts Your BrandAgencies offer some social advice for brands who unexpectedly find themselves at the center of a pop culture moment.
CreativityDrop The Twinkie And Put a Spoon On Your Nose To Help Hungry AmericansFeeding America launches a new hunger awareness campaign to make this month “Spoontember.”
CreativityKahlua Seduces Your Virgin Iced Coffee In A Porny New CampaignThe brand taps XXX story tropes to promote its new salty caramel flavor.
CreativityMarketers, Meerkat, And The Brand Potential Of The Live-Stream Video AppBen Rubin, founder of hype-magnet Meerkat, talks about how brands figured into the creation of the app, while marketers and agencies weigh in on the potential of live streaming.
CreativityAmerica’s 50 Smallest Towns Get A Special Oreo DeliveryThe brand also launches a free cookie delivery service for everyone else. Yep, free cookies.
CreativityThese Are The 46 Companies Creative Freelancers Would Kill To Work ForA survey reveals which companies in advertising, design, entertainment, and tech would most tempt freelancers into the full time.
CreativityHow Do You Solve A Problem Like Joe Mande? Advice For A Social Media ConundrumWhat’s a brand’s best move when there’s an uninvited (and famous) guest in its social sphere?
CreativityH&R Block Taps YouTube Talent For New Social Media Record LabelThe brand is hoping new music will help convince you not to do your own taxes.
CreativityThe First Instagram Ad “Worked,” But What Do Brands Do Now?The numbers say that Michael Kors’s much derided Instagram ad–the first of its kind–was a success. But how, if at all, can brands really use Instagram effectively as a paid ad platform?
CreativityHelp Ben & Jerry’s Decide City-Specific Flavors Via TwitterIn the famously chunky ice cream’s latest campaign, fans in several cities can help decide what their local ice cream flavor will be called, using social media.
CreativityThe Hare Finally Beats the Tortoise: How Brands Can Get Up To Speed For A Real-Time WorldShankar Gupta from 360i, the agency behind Oreo’s Super Bowl blackout win, discusses how brands can rethink their content creation process to be better, faster, more relevant cultural conversationalists.
CreativityDon’t Forget The Awesome: 5 Steps To Creating Brand ContentMost marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.
Work LifeThere’s no such thing as self-sabotage. A psychotherapist debunks the most common concepts that keep us stuck