360i

3 Lessons On How Not To Pull A Red Lobster If Beyonce Boosts Your Brand

Agencies offer some social advice for brands who unexpectedly find themselves at the center of a pop culture moment.

Drop The Twinkie And Put a Spoon On Your Nose To Help Hungry Americans

Kahlua Seduces Your Virgin Iced Coffee In A Porny New Campaign

Marketers, Meerkat, And The Brand Potential Of The Live-Stream Video App

Ben Rubin, founder of hype-magnet Meerkat, talks about how brands figured into the creation of the app, while marketers and agencies weigh in on the potential of live streaming.

America’s 50 Smallest Towns Get A Special Oreo Delivery

These Are The 46 Companies Creative Freelancers Would Kill To Work For

How Do You Solve A Problem Like Joe Mande? Advice For A Social Media Conundrum

What’s a brand’s best move when there’s an uninvited (and famous) guest in its social sphere?

H&R Block Taps YouTube Talent For New Social Media Record Label

The brand is hoping new music will help convince you not to do your own taxes.

The First Instagram Ad “Worked,” But What Do Brands Do Now?

The numbers say that Michael Kors’s much derided Instagram ad–the first of its kind–was a success. But how, if at all, can brands really use Instagram effectively as a paid ad platform?

Help Ben & Jerry’s Decide City-Specific Flavors Via Twitter

The Hare Finally Beats the Tortoise: How Brands Can Get Up To Speed For A Real-Time World

Shankar Gupta from 360i, the agency behind Oreo’s Super Bowl blackout win, discusses how brands can rethink their content creation process to be better, faster, more relevant cultural conversationalists.

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.