Most Innovative Companies

360i

Lists

2014: Advertising

2011: Advertising and Marketing

Stories about 360i

Oreo uses 2,750 cookies to re-create Game of Thrones opening credits

Apparently, you can do more with an Oreo than dunk it.

Oreo uses 2,750 cookies to re-create Game of Thrones opening credits

3 Lessons On How Not To Pull A Red Lobster If Beyonce Boosts Your Brand

Agencies offer some social advice for brands who unexpectedly find themselves at the center of a pop culture moment.

Drop The Twinkie And Put a Spoon On Your Nose To Help Hungry Americans

Feeding America launches a new hunger awareness campaign to make this month “Spoontember.”

Drop The Twinkie And Put a Spoon On Your Nose To Help Hungry Americans

Kahlua Seduces Your Virgin Iced Coffee In A Porny New Campaign

The brand taps XXX story tropes to promote its new salty caramel flavor.

Kahlua Seduces Your Virgin Iced Coffee In A Porny New Campaign

Marketers, Meerkat, And The Brand Potential Of The Live-Stream Video App

Ben Rubin, founder of hype-magnet Meerkat, talks about how brands figured into the creation of the app, while marketers and agencies weigh in on the potential of live streaming.

America’s 50 Smallest Towns Get A Special Oreo Delivery

The brand also launches a free cookie delivery service for everyone else. Yep, free cookies.

America’s 50 Smallest Towns Get A Special Oreo Delivery

These Are The 46 Companies Creative Freelancers Would Kill To Work For

A survey reveals which companies in advertising, design, entertainment, and tech would most tempt freelancers into the full time.

These Are The 46 Companies Creative Freelancers Would Kill To Work For

How Do You Solve A Problem Like Joe Mande? Advice For A Social Media Conundrum

What’s a brand’s best move when there’s an uninvited (and famous) guest in its social sphere?

How Do You Solve A Problem Like Joe Mande? Advice For A Social Media Conundrum

H&R Block Taps YouTube Talent For New Social Media Record Label

The brand is hoping new music will help convince you not to do your own taxes.

H&R Block Taps YouTube Talent For New Social Media Record Label

The First Instagram Ad “Worked,” But What Do Brands Do Now?

The numbers say that Michael Kors’s much derided Instagram ad–the first of its kind–was a success. But how, if at all, can brands really use Instagram effectively as a paid ad platform?

The First Instagram Ad “Worked,” But What Do Brands Do Now?

Help Ben & Jerry’s Decide City-Specific Flavors Via Twitter

In the famously chunky ice cream’s latest campaign, fans in several cities can help decide what their local ice cream flavor will be called, using social media.

Help Ben & Jerry’s Decide City-Specific Flavors Via Twitter

The Hare Finally Beats the Tortoise: How Brands Can Get Up To Speed For A Real-Time World

Shankar Gupta from 360i, the agency behind Oreo’s Super Bowl blackout win, discusses how brands can rethink their content creation process to be better, faster, more relevant cultural conversationalists.

The Hare Finally Beats the Tortoise: How Brands Can Get Up To Speed For A Real-Time World

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Impact

As the delta variant spreads, vaccine conspiracy groups on Facebook have doubled

The NFL shows there’s a lot to gain for sports leagues if they support athletes who come out

‘Green buildings’ conveniently ignore the emissions from their construction

News

I’m happy about the GOP vaccine pivot. I will never forgive how long it took

Want to go viral? Influencers won’t be much help if you’re trying to spread a complex idea

Muffin recall: Avoid these products sold at 7-Eleven, Walmart, elsewhere due to listeria fears

Co.Design

Opening Ceremony creative director is the latest Olympic official to be fired

How the Olympics ruin cities

What if our home electronics were made from fruit, not plastic?

Work Life

10 CEOs on the books they’re reading this summer

How to adapt your workplace habits to the era of hybrid work

The one thing young job seekers are forgetting when finding their first role