20th Century Fox

The World's Most Innovative Companies 2017To promote the 2016 Ryan Reynolds’ superhero flick Deadpool, 20th Century Fox unleashed an overwhelming marketing blitz—from obscene, emoji-powered billboards and an hour-long “Pool Log” holiday video, to a real Tinder profile and a hilariously important testicle cancer PSA. It all helped the relatively low-budget film earn more than $745 million at the box office and become the highest-grossing R-rated movie ever. For tech-thriller Morgan, the studio teamed with IBM's Watson to create the first-ever movie trailer edited by artificial intelligence, perfectly tying an emerging technology to the film's subject matter.

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20th Century Fox

Stories about 20th Century Fox

The Infinity Film Festival aims to connect Hollywood and Silicon Valley

The inaugural event in Beverly Hills plans to carve a space in the crowded film festival business by putting tech first.

Entertainers who have deals with Fox are now denouncing Fox News

Family Guy creator Seth MacFarlane and former Fox affiliate Judd Apatow are leading the charge–and calling on other entertainers to follow suit.

Studios fail with LGBTQ representation in 2017, GLAAD reports

Deadpool hijacked the DVD covers of 16 movies sold at Walmart

Ryan Reynolds’s super-sarcastic superhero replaces the stars on DVD covers of 16 well-known movies that are actually for sale at the mega-retailer.

“Deadpool 2” marketing strategy somehow lives up to sequel’s hype

Once again, 20th Century Fox plays to the strengths of its merc with a (marketing) mouth, expanding to product tie-ins, celebrity recruits, and more.

Top 5 Ads Of The Week: Deadpool’s Pal David, JetBlue’s N.Y.C. Pizza

Jeffrey Wright gets scared for the Atlantic and HBO, Instagram Stories helps people order a Whopper, and Xbox gets emotional for State of Decay 2

Nike’s Shoe Therapy, Deadpool’s Frozen Food: Top 5 Ads Of The Week

P&G honestly celebrates a diversity milestone, Sea Shepherd creates a plastic ocean, and we see what happens when someone listens to online trolls.

Deadpool Does Product Marketing In The Deadpooliest Way Possible

Deadpool Meets Cable, Yeti Goes Hunting: Top 5 Ads Of The Week

Deadpool, Absolut-ly naked Swedes, and the triumphant return of Lindsey Vonn.

The New “Deadpool 2” Trailer Introduces Cable—And Trolls Justice League

Netflix stock just took a hit on rumors of a Disney-Fox alliance

Why Netflix Isn’t Worried That Studios & Networks Are Walking Away

Disney is ending its licensing deal. Fox and others are pulling bingeable shows like “Friday Night Lights.” Even so, the streaming giant will remain a colossus.

Axe Searches For Guys, Apple Gets Accessible: The Top 5 Ads Of The Week

Rick and Morty meet Ridley Scott, Brooklyn Film Festival finds self-love, and Lululemon goes beyond yoga pants.

Beats By Dre Got No Strings, Sick Kids Get Strong: The Top 5 Ads Of The Week

Adidas Pogba’s its way through Paul Pogba’s life, Mads Mikkelson gets weird for Ford, and 20th Century Fox introduces us to Old Man Logan.

Kenzo Smells The Magic, Gatorade Plays Serena On Snapchat: The Top 5 Ads Of The Week

Netflix steals some Narcos footage, IBM’s AI trailer for Morgan, and Disney goes rogue with Star Wars fan film.

IBM’s Watson Creates New Trailer For AI Thriller “Morgan”

Let’s not give the machines any ideas, huh?

Want To Buy The X-Men’s School? Coldwell Banker Real Estate Has the Listing

A new brand sponsorship takes us on a stroll through the majestic $75 million (and fictional) property.

Deadpool’s Cancer PSA, Paul Rudd’s Quantum Chess: The Top 5 Ads Of The Week

Buick gets funny, the power of digital privacy, and Fiber One gets irregular.

“Deadpool” Gets Romantic, Snickers Gets Dimpatient: The Top 5 Ads Of The Week

Reporters Without Borders go to the parade, a Boom Beach countdown, and a talking insurance beagle.

Arby’s Pays Tribute To Jon Stewart, Ronaldo Goes Incognito: The Top 5 Ads Of The Week

Deadpool teases his own trailer, DC Shoes takes a motorbike surfing, and Blake Griffin faces off against Marvin the Martian.

Impact

3 tips to make the best of your end-of-year giving

Saving this Swedish town from falling into a mine has big lessons about a post-climate change world

This new service gives domestic workers a way to get benefits and paid time off

Creativity

This new deep fake video is both advertising and a piece of art

Study: Female-led movies make more money at the box office

Stephen Colbert makes a smart point by nominating himself for chief of staff

Co.Design

These are the cheapest cities to escape to right now

The future of art preservation is bacteria warfare

Scholastic’s new HQ is unlike any corporate office you’ve ever seen

Work Life

5 surprising traits of great leaders

Women CEOs on how they smashed the glass ceiling

7 ways to position yourself to get on a board