Focus On Projects With The Most Viability and Potential

This post is inspired by a book I just finished reading: How To Be A Creative Genius (in five minutes or less).


This post is inspired by a book I just finished reading: How To Be A Creative Genius (in five minutes or less). Gary Unger, the author, sent me a signed copy after he wrote about me on his blog for taking Guy Kawasaki’s advice and it is one of those books that will be kept within easy reach at all times.


In my post, Don’t Allow History To Repeat Itself, I spoke about being able to say no to “once-in-a-lifetime opportunities” because they are more frequent than we realize.

As you add more successes, more projects end up making their way to you and at some point you will have to make decisions on which projects to pursue, which to put on a shelf for later and which to pass up. You will undoubtedly see the potential in each project, but you need to figure out what is required to execute properly:

  • Resources needed
  • Capital required
  • Timeframe for project to generate cash flow
  • Return on investment
  • Timeline to positive returns
  • Benefits to the brand and the company

These are a few of the most important things to consider when selecting projects to pursue. If you can’t execute properly, don’t bother, no matter how great the idea is.

Great ideas are a dime-a-dozen, execution is what matters.

About the author

I am a young entrepreneur who started my first company at 20 during my MBA program at the University of Miami. Our first project was the creation of, later renamed, a leading online destination for Reggae, Dancehall and Soca videos, first launched in February 2002. I am the co-founder of Random Media, an integrated media and entertainment firm focused on Caribbean entertainment and culture, as well as co-founder of Kaizen Interactive, a digital marketing agency. Experience and Achievements - Secured deal for my venture (through the Realvibeztv channel) to become YouTube’s first Caribbean media partner - venture now part of YouTube’s new rental program - Random Media has signed distribution deals for e-book versions of a number of Caribbean books in the Amazon Kindle and Apple iBooks stores - Interviewed numerous times about using social networks for business, previously built up a Facebook fan page for Jamaica to over 55,000 fans in less than 2 years that is now being used by the Jamaica Tourist Board - Asked to endorse a book on entrepreneurship The Toilet Paper Entrepreneur alongside Donny Deutsch, Host of CNBC’s The Big Idea with Donny Deutsch - Contributed a chapter to a McGraw-Hill Publishing book, How To Make Money With YouTube - A judge for’s What Works For Business contest in 2009 I was born in Kingston, Jamaica, completed his B.Sc