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Leveraging Usain Bolt’s World Record Smash

Naturally as a Jamaican I am even prouder than normal with our achievements track and field at the Olympics so far. Usain Bolt simply demolished the 100m world record, set by Jamaican-Canadian Donovan Bailey years ago. Then, just to silence any naysayers who have not followed our achievements over the years and claim doping, as if this is a team that has been dogged with doping for years like certain other major countries, the women went out and took all the medals for the 100m as well! Yam and banana indeed.

Naturally as a Jamaican I am even prouder than normal with our achievements track and field at the Olympics so far.

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Usain Bolt simply demolished the 100m world record, set by Jamaican-Canadian Donovan Bailey years ago. Then, just to silence any naysayers who have not followed our achievements over the years and claim doping, as if this is a team that has been dogged with doping for years like certain other major countries, the women went out and took all the medals for the 100m as well!

Yam and banana indeed.

Upon seeing Bolt’s run, I immediately recalled one of the shorts from Animatrix titled World Record. It featured a character that was set on breaking the world record and essentially ran out of the Matrix.

The character also happened to bee lanky just like Bolt and I figured it would be cool if we could somehow re-cut that video to reflect what the World had just witness. We had to get rid of the dreadlocks and modify the suit to look like the Jamaica outfit supplied by Puma.

This is the result of 12 hours of work by my wife and I: Animatrix: World Record – Usain Bolt Edition

I am a person who respects copyrights and I did my best to pay tribute to the piece and even plug the Wachowski Brothers movie coming out int 2009 – Ninja Assassin. I think we have a viral video on our hands and at least they will benefit directly from it and more people will be exposed to the Animatrix (I am surprised how many of my friends never watched it or even knew about it).

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This is the reality that we now live in – A person can have an idea to use someone else’s work in a way that both honours the original and exposes it to a different audience. I hope it does well and becomes a great promo piece for the Animatrix and Ninja Assassin.

p.s. Yes, I am a nerd for recalling so much detail about the animated short, but it was fun re-cutting the film and making our own little tribute to the achievements of the Jamaican track team.

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About the author

I am a young entrepreneur who started my first company at 20 during my MBA program at the University of Miami. Our first project was the creation of RealVibes.net, later renamed Realvibez.tv, a leading online destination for Reggae, Dancehall and Soca videos, first launched in February 2002. I am the co-founder of Random Media, an integrated media and entertainment firm focused on Caribbean entertainment and culture, as well as co-founder of Kaizen Interactive, a digital marketing agency. Experience and Achievements - Secured deal for my venture (through the Realvibeztv channel) to become YouTube’s first Caribbean media partner - venture now part of YouTube’s new rental program - Random Media has signed distribution deals for e-book versions of a number of Caribbean books in the Amazon Kindle and Apple iBooks stores - Interviewed numerous times about using social networks for business, previously built up a Facebook fan page for Jamaica to over 55,000 fans in less than 2 years that is now being used by the Jamaica Tourist Board - Asked to endorse a book on entrepreneurship The Toilet Paper Entrepreneur alongside Donny Deutsch, Host of CNBC’s The Big Idea with Donny Deutsch - Contributed a chapter to a McGraw-Hill Publishing book, How To Make Money With YouTube - A judge for Business.com’s What Works For Business contest in 2009 I was born in Kingston, Jamaica, completed his B.Sc

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