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Fast Talk: Clean, Healthy Food

  • <p>
How seven execs are making the food supply cleaner, greener, and healthier.
</p>
  • <p>
“We are effectively a hydration company, so it’s a business risk for us if water is not readily available. Right now, 84% of the water we use to produce our products is fully treated and returned the environment, safe for aquatic life. Our goal is to get to 100% by 2010.”
</p>
  • <p>
“I like a great hamburger as much as anyone does, but once we learned that livestock operations produce 18% of all worldwide greenhouse-gas emissions, exceeding even transportation, we committed to reducing our meat consumption. In the first nine months, we cut our beef consumption 23%.”
</p>
  • <p>
“Whole Foods had required basic animal welfare in what we sold – no antibiotics or hormones – but felt we needed to do more. After five years, we settled on a system that recognizes that there can be variation as well as continuous improvement. If I didn’t believe in the process we’ve created, I wouldn’t be eating meat.”<!-- p-->
</p>
  • <p>
“Our number-one mission in launching this company was to make sure the fish we sold were sustainably caught or produced on fish farms that didn’t pollute or use antibiotics.”
</p>
  • <p>
“At Blue Cross, we have to be mindful that our bottom-line objective is to keep members healthy. And that’s going to be more about diet and exercise than the doctor’s office and the hospital.”
</p>
  • <p>
“There’s a lot of low-hanging fruit, if you will: switching to biodiesel for our fleet, retraining our drivers so they don’t sit with trucks idling. We launched a contest a contest where drivers could compete for who got the highest mpg.”
</p>
  • 01 /07

    How seven execs are making the food supply cleaner, greener, and healthier.

  • 02 /07

    “We are effectively a hydration company, so it’s a business risk for us if water is not readily available. Right now, 84% of the water we use to produce our products is fully treated and returned the environment, safe for aquatic life. Our goal is to get to 100% by 2010.”

  • 03 /07

    “I like a great hamburger as much as anyone does, but once we learned that livestock operations produce 18% of all worldwide greenhouse-gas emissions, exceeding even transportation, we committed to reducing our meat consumption. In the first nine months, we cut our beef consumption 23%.”

  • 04 /07

    “Whole Foods had required basic animal welfare in what we sold – no antibiotics or hormones – but felt we needed to do more. After five years, we settled on a system that recognizes that there can be variation as well as continuous improvement. If I didn’t believe in the process we’ve created, I wouldn’t be eating meat.”

  • 05 /07

    “Our number-one mission in launching this company was to make sure the fish we sold were sustainably caught or produced on fish farms that didn’t pollute or use antibiotics.”

  • 06 /07

    “At Blue Cross, we have to be mindful that our bottom-line objective is to keep members healthy. And that’s going to be more about diet and exercise than the doctor’s office and the hospital.”

  • 07 /07

    “There’s a lot of low-hanging fruit, if you will: switching to biodiesel for our fleet, retraining our drivers so they don’t sit with trucks idling. We launched a contest a contest where drivers could compete for who got the highest mpg.”

How seven execs are making the food supply cleaner, greener, and healthier.

A version of this article appeared in the September 2008 issue of Fast Company magazine.

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