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The Box Score

Facebook and Myspace, head-to-head

Tagline "A social utility that connects you with the people around you" "A place for friends"
Launch Date February 2004 January 2004
Early Adopters Harvard students Employees of eUniverse (later Intermix Media)
Owners CEO Mark Zuckerberg, Microsoft, VC firms including Accel Partners and Greylock Partners News Corp., which bought Intermix Media in 2005
Original Legal Problems Sued by founders of ConnectU, who claimed that Zuckerberg stole their idea. The suit was settled in February. Founder Brad Greenspan claimed in a lawsuit that News Corp. paid too little for MySpace. The suit was dismissed.
Worldwide Visitors (May 2008) 123.9 million, up 162% from May 2007 114.6 million, up 5% from May 2007
U.S. Visitors (May 2008) 35.6 million, up 34% from May 2007 73.7 million, up 7% from May 2007
Legendary Time Wasters Scrabulous Music and blogs
Famous Features Poking Your friend Tom
Site-Made Celebrities Mark Zuckerberg Tila Tequila
Big-Name Users Lily Allen, Al Franken, and Lindsay Lohan have personal pages. Lily Allen, Jessica Biel, Paris Hilton, and Jenna Fischer blog.
Trash Talk Mark Zuckerberg on MySpace: "We don't view ourselves as a traditional media property or media portal, which I think is how MySpace would define themselves." Rupert Murdoch on Facebook: "They've not monetized as well as us... . They've done a great job at being the flavor of the month."

A version of this article appeared in the September 2008 issue of Fast Company magazine.