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  • 07.25.08

Blockbuster Testing Movielink Download Service

If Blockbuster’s [NYSE:BBI] plan to provide in-store movie download kiosks seems idiotic, then perhaps this bit of news will bring you a higher respect for their business plan. The company has been beta testing its new Movielink download service, a feature of which is at-home downloads. BBI has picked about 500 of its Total Access customers to try out the at-home service, which allows users to rent movies for $2 and buy then for $8.

If Blockbuster’s [NYSE:BBI] plan to provide in-store movie download kiosks seems idiotic, then perhaps this bit of news will bring you a higher respect for their business plan. The company has been beta testing its new Movielink download service, a feature of which is at-home downloads. BBI has picked about 500 of its Total Access customers to try out the at-home service, which allows users to rent movies for $2 and buy then for $8. While that would almost catch the company up with Netflix [NASDAQ:NFLX], it doesn’t quite; Netflix customers are allowed to stream movies for no added charge to their monthly service plan.

About the author

I've written about innovation, design, and technology for Fast Company since 2007. I was the co-founding editor of FastCoLabs.

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