Hot on the heels of the announcement of their new ZEN X-Fi media player is news of another Creative [OTC:CREAF] media player, apparently to be called the ZEN Krystal. When it comes to names, there’s no accounting for taste — one would think the moniker “Krystal” left us along with conical bras and the Cold War — but this little doohickey seems to pack a pretty good punch, speaking spec-wise. It was discovered as listed on the company’s Chinese website by bloggers at Anythingbutipod, and reportedly sports 4GB of solid state storage, a blue Organic LED display, an FM radio tuner and support for MP3 and WMA music files. Separating it from the pack, however, is a built-in pedometer that would allow users to keep track of their pace, number of steps and distance while running or walking. That’s a little like the Nike+ [NYSE:NKE] system that currently works with Apple’s [NASDAQ:AAPL] iPods. No word as of yet on release date stateside, or planned retail price.CD
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.