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Google-Yahoo Deal: A Lesson For Entrepreneurs – Watch What You Say

I was researching for a blog post about YouTube and professional video vs. user-generated video but I couldn’t find the specific quote I was looking for: One where Sergey Brin (I am sure it was him and not Larry Page) said that he did not like pay-per-clicks ads beside search results. It was meant to prove that Google moving to finally adopting pre-roll and post-roll advertising on YouTube was no surprise – they do change their minds (or flip-flop as it is no fashionable to say).

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I was researching for a blog post about YouTube and professional video vs. user-generated video but I couldn’t find the specific quote I was looking for: One where Sergey Brin (I am sure it was him and not Larry Page) said that he did not like pay-per-clicks ads beside search results.

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It was meant to prove that Google moving to finally adopting pre-roll and post-roll advertising on YouTube was no surprise – they do change their minds (or flip-flop as it is no fashionable to say).

I came across an interesting article on c|net from 2002 when Google signed a deal with Earthlink, ousting Overture. At that time, Tim Cadogan, Overture’s vice president of search, had this to say:

“We’re a leader in paid search, and Google’s a great leader in algorithmic search. That distinction will continue.”

Of course, Google went on to blow Overture out the water and Overture was eventually acquired by Yahoo! and renamed Yahoo! Search Marketing.

If this deal goes through, it certainly would be ironic (and not the first time that Yahoo and Google work together).

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Note to self: Never downplay the challenge from a potential competitor, it could very well backfire.

I hope other entrepreneurs and business people heed the warning as well.

 

About the author

I am a young entrepreneur who started my first company at 20 during my MBA program at the University of Miami. Our first project was the creation of RealVibes.net, later renamed Realvibez.tv, a leading online destination for Reggae, Dancehall and Soca videos, first launched in February 2002. I am the co-founder of Random Media, an integrated media and entertainment firm focused on Caribbean entertainment and culture, as well as co-founder of Kaizen Interactive, a digital marketing agency. Experience and Achievements - Secured deal for my venture (through the Realvibeztv channel) to become YouTube’s first Caribbean media partner - venture now part of YouTube’s new rental program - Random Media has signed distribution deals for e-book versions of a number of Caribbean books in the Amazon Kindle and Apple iBooks stores - Interviewed numerous times about using social networks for business, previously built up a Facebook fan page for Jamaica to over 55,000 fans in less than 2 years that is now being used by the Jamaica Tourist Board - Asked to endorse a book on entrepreneurship The Toilet Paper Entrepreneur alongside Donny Deutsch, Host of CNBC’s The Big Idea with Donny Deutsch - Contributed a chapter to a McGraw-Hill Publishing book, How To Make Money With YouTube - A judge for Business.com’s What Works For Business contest in 2009 I was born in Kingston, Jamaica, completed his B.Sc

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