Turn off your away message. A24’s Y2K microsite just brought back AIM

If you’re nostalgic for the internet of the 1990s, there’s a microsite for that.

To promote Y2K, the horror comedy from Kyle Mooney and A24 about technology coming to life during the final New Year’s Eve of the last millennium, the studio dropped a one-off site that mixes 20th century UX with a bit of 21st century technology.

The site requires a Spotify login to use and asks users to pick a screen name. Once inside, there’s a desktop with a Microsoft 98-style operating system to explore, including a Media Player icon that opens a trailer for the movie. As the message in the site’s “README.txt” file explains, it’s “basically a portal back to 1999, when the internet was dial-up and life was simpler.”

Despite the retro packaging, though, this portal still makes the most of modern technology. While this is channeling a pre-Spotify Wrapped era, the CD Burner icon doesn’t actually burn any physical CDs—instead, it opens up a window to play a curated playlist of ’90s pop and alt rock called “Bad@$$ Y2K mix,” with songs like Chumbawamba’s “Tubthumping” and “Candy” by Mandy Moore.

You can also create your own mix in a few steps. Within the CD Burner, select a “vibe” from a drop down menu that includes options like “Party like it’s 1999,” “Late night Limewire,” and “Let’s get crunk.” Then name your CD, and the player mocks it up. Click the hyperlink play and the microsite auto creates the playlist in your Spotify account.

There’s also an Instant Messenger feature and the ability to write an away message, like in AOL Instant Messenger. Instead of chatting with an IRL human, though, it’s an AI chatbot with the screen name CoolBlue99 who asks questions like “a/s/l?.” CoolBlue99 asked me what I was up to, and when I asked it the same question it return, it told me it was “just plotting my next big scheme to take over the world, one pixel at a time.”

Sometimes you just want to go back to 1999. With millennial nostalgia driving pop culture, movies and marketing activations like A24’s Y2K microsite that play to ’90s kid’s childhoods are perfectly situated to capitalize.