The user experience category of Fast Company’s Innovation by Design Awards honors projects that consider a user’s journey, from beginning to end, whether in an app, a physical product, or a brick-and-mortar experience. This year’s winner, Code D’azur’s Lotus Personal Showroom, is an AI-powered digital showroom that answers customer questions via bespoke videos and rich graphics. See all the honorees below.
Mark Wilson is the Global Design Editor at Fast Company, who covers the entirety of design’s impact on culture and business.. An authority in product design, UX, AI, experience design, retail, food, and branding, he has reported landmark features on companies ranging from Nike to Google to MSCHF to Canva to Samsung to Snap to IDEO to Target, while profiling design luminaries including Tyler the Creator, Jony Ive, and Salehe BemburyMore
