The advertising category of Fast Company’s Innovation by Design Awards honors campaigns across all mediums in service of a product, cause, or brand. This year’s winner, market by Skims, is a stylish viral advertising campaign that spurred a 40,000-customer waitlist ahead of the product launch. See all of the honorees below.
Honorable Mentions
“It All Starts Here”
Goodby Silverstein & Partners
Advertising Blackout
The Royal Canadian Legion
EX30
AKQA
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This story is part of Fast Company’s 2024 Innovation by Design Awards. Explore the full list of companies creating products, reimagining spaces, and working to design a better world. Read more about the methodology behind the selection process.