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Why Solo Brands, which makes the new Cinder mini fire pit, is one of Fast Company’s Most Innovative Companies in the consumer goods category

This open flame looks totally fire on your dinner table

BY Clint Rainey1 minute read

The chilly fall air brought another product drop by cult smokeless firepit maker Solo Brands last year. The item was the Cinder, a mini-pit intended to move the brand’s massively popular flickering, no-odor flame products into rich new territory.

The Cinder promises “an open flame indoors,” to be emitted by a 6-by-4-inch polished concrete bowl capable of doubling as a dining centerpiece, or chilling next to a stack of coffee-table books.

At $50, the new entry is more affordable than its camp-stove-sized siblings, and uses the same smoke-free gel fuel. The design targets urban dwellers yearning for a backyard, but the Cinder can also do s’mores, giving it near-universal appeal at dessert time—or mid-meal, if the occasion demands fondue.

The Cinder is indoor-proofed, yet the burner doesn’t skimp on power: It reportedly gets hot enough (3,000 BTUs) to raise an outdoor patio temperature by several degrees, should this feature be necessary.

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If the debate over the health risks and environmental impact of gas stoves pours cold water on cooking with fire, a Cinder could also provide enterprising city slickers access to a sustainable kitchen flame.

Explore the full 2024 list of Fast Company’s Most Innovative Companies, 606 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 58 categories, including advertising, artificial intelligence, design, sustainability, and more.


ABOUT THE AUTHOR

Clint Rainey is a Fast Company contributor based in New York who reports on business, often food brands. He has covered the anti-ESG movement, rumors of a Big Meat psyop against plant-based proteins, Chick-fil-A's quest to walk the narrow path to growth, as well as Starbucks's pivot from a progressive brandinto one that's far more Chinese. More


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