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For revitalizing the urban Midwest, Bedrock is one of Fast Company’s Most Innovative Companies in urban development and real estate.

This company is revitalizing rust belt cities one stylish renovation at a time

BY Patrick Sisson1 minute read

When Bedrock, the development firm owned by Dan Gilbert—billionaire Rocket Mortgage founder and a primary force behind Detroit’s contemporary resurgence—reopened the Book Tower last June, the painstaking renovation included a stained glass dome that capped the art deco tower.

It’s a sign of the firm’s commitment to not just investing in the Midwestern metropolis but doing so with style, statement, and vision.

Bedrock’s work toward Detroit’s rebirth continued in stride over the last year, with the opening and expansion of numerous high-tech incubation spaces, as well as large, sweeping neighborhood revamps. These included the Urban Technology Xchange, a first-of-its-kind collaborative lab for proptech, or property tech, startups, the Detroit Smart Parking Lab, and the massive Cadillac Square mixed-use project, centered on the reopening of the National Theater.

Bedrock announced plans to make a similar impact on another city, revealing details of a $3.5 billion, 15- to 20-year plan to turn downtown Cleveland’s Cuyahoga Riverfront into a 15-minute city, where all amenities are accessible in a quarter-hour without a car.

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Explore the full 2024 list of Fast Company’s Most Innovative Companies, 606 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 58 categories, including advertising, artificial intelligence, design, sustainability, and more.


ABOUT THE AUTHOR

Patrick Sisson is a contributor for Fast Company and reports on Urban Development and Real Estate for the annual list of Most Innovative Companies. You can connect with Patrick on LinkedIn or Twitter/X. More


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