advertisement

Generative AI needs its pinch, its swipe, to be as big as the iPhone. Meet the San Francisco cool kids imagining your next computer as fluid as mercury, as malleable as snow.

A new generation of Silicon Valley designers is racing to build AI’s next big thing

[Illustration: Twisha Patni]

BY Mark Wilsonlong read

The bartender pouring free drinks glances around with nothing to do as the raucous room full of startup founders and software developers gravitates toward its preferred drug: networking.

Chardonnay and charcuterie are no competition in a world upended by generative AI platforms like ChatGPT and Midjourney. We’re about eight months into the AI revolution, and this invite-only happy hour hosted by venture firm NFX in its offices in the Hayes Valley neighborhood of San Francisco may well be its epicenter. The firm is arguably the most prominent investor in generative AI, and it’s looking to find fresh talent worthy of some of its $450 million seed fund.

General partner James Currier observes the frenzy from a quiet adjoining room with a jaded eye. He estimates that he’s already met with 200 AI startups, the majority of which still don’t seem to get it. The technology is ready. It’s been ready. What’s missing is the point of view to transform it into the earth-rocking endgame of software as we know it.

“So you’re investing in the design layer of AI,” I suggest.

Design Newsletter logo
Subscribe to the Design newsletter.The latest innovations in design brought to you every weekday
advertisement

ABOUT THE AUTHOR

Mark Wilson is the Global Design Editor at Fast Company, who covers the entirety of design’s impact on culture and business.. An authority in product design, UX, AI, experience design, retail, food, and branding, he has reported landmark features on companies ranging from Nike to Google to MSCHF to Canva to Samsung to Snap to IDEO to Target, while profiling design luminaries including Tyler the Creator, Jony Ive, and Salehe Bembury More


Explore Topics