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To stay focused on your people and encourage them to stick with your company, cultivate these four leadership traits.

How to become the leader people want to work for in challenging times

[Source Photo: rawpixel]

BY Suzanne Bates4 minute read

When we began the year, top of mind for managers was keeping their best people and handling the burnt-out quiet quitters. Today, as inflation rages and hiring plans are shelved, it is tempting to believe that the talent crisis has passed. Maybe managers don’t have to worry so much about the disconnect and isolation. Perhaps employees will be more inclined to stay put in uncertain times.

Though the Great Resignation is probably over, it would be a mistake to think the challenge has passed. You need all hands on deck to focus on priorities during a recession. That means you must reignite the fire for quiet quitters. It’s important to stay focused on people during a recession because there is still a potential to become stretched and depleted. How can you reinspire hearts and minds and still give people a sense of balance and flexibility?

Since the pandemic, many good changes have come to the workplace, not the least of them greater attention to the people side of business. The secret during a downturn is to remember that driving an agenda doesn’t mean losing that connection with your people.

Most of us think of ourselves as people leaders, but what we intend and how others see us is often different. What we’ve learned about leaders in challenging times has been assessed through data analysis. We know leaders who help others feel purposeful and resilient have qualities that are hard to come by and, therefore, highly valued.

Stay calm, carry on

We have been assessing leaders around the globe for 10 years, and we know that when leaders are calm in a crisis, people are more likely to share their concerns and get issues resolved. The qualities of composure and restraint are essential to building trust. Composure is the ability to manage through a difficult period with calm and resolve. Restraint is managing your emotions and creating a safe space for conversation. These are two critical aspects of constructing a psychologically safe environment where people love working and are free to speak up and be themselves.

People rally around leaders who approach situations calmly and objectively. Their teams know it’s okay to speak up, admit mistakes, and raise issues. If you struggle to remain calm, it can be helpful to delay a response, walk away, and give yourself time to think. If you set the intention to create a calmer place where people can thrive, employees will notice the change. During volatile times, remember to control your emotions.

Share more about yourself

Many of us are inclined to focus on others at the expense of sharing our authentic selves, but connection is a two-way conversation. When people don’t know us, they don’t trust us. This is what is meant by authenticity. In challenging times, such as a recession, you might be tempted to hold back and not share your concerns. The impact might be that people don’t feel they can trust you because they aren’t hearing the truth.

Leaders can demonstrate authenticity by sharing what is happening at the right time while also reassuring others that there is a plan. When you can be real with people, you are more likely to hear thanks. They want to be treated as peers in the workplace.

Storytelling can also be helpful during difficult times. Stories connect you with others and help them see you as human. People crave that kind of connection and appreciate learning from others. Showing authenticity in the workplace can increase engagement by 140%.

Balance humility and confidence

Great leaders balance confidence and humility, flexing both in challenging times. Humility is understanding you don’t have all the answers. People typically notice when a leader expresses genuine curiosity about their experiences and points of view. Asking questions and listening closely enables you to learn more, act more quickly, and address issues promptly.

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Confidence is the ability to guide a team to make better decisions, especially when the choices during difficult times are less than ideal. It isn’t hubris or superior knowledge but rather a thoughtful, step-by-step approach to clarifying priorities, considering the data, and taking action.

Difficult times can incapacitate teams when they aren’t sure what to do. The plan forward must be altered, and too much is unknown. Great leaders help their teams consider the options and scenarios and remain flexible as conditions change.

Be receptive to feedback

To develop these qualities and evolve your leadership style, ask for feedback from people who see you in action every day to understand your shortcomings. We all have good intentions, but often our intentions don’t translate to inform how others see us. After meetings, try asking, “How am I doing?”

Hearing people out is the next step: Consider what the feedback they’ve shared might be true, however painful. After you consider the feedback, simple shifts can make a big difference in how people experience you.

As we round the corner to 2023, remember you’ve learned a lot in leading through challenging times. Although a downturn might test that learning, draw on the lessons and stay open to feedback. We can only control how we respond as leaders, and when we respond in ways we want to be led, we help create people-centric companies.


Suzanne Bates is the managing director of BTS, Boston.


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