Gen Z would rather work for giant companies, thank you very much

While millennials had been attracted to hip startups, younger workers are gravitating toward larger, well-established firms, according to Glassdoor.

Gen Z would rather work for giant companies, thank you very much
[Source Photo: RF Studio/Pexels]

When it comes to starting their professional lives, Gen Z probably has it harder than any living generation at the same stage in their career. In 2022, with the first of the Gen Z generation now graduating college, a young person today is facing inflation, a rapidly rising cost of living, and a potential looming recession.


Still, according to a study conducted by Glassdoor, Gen Z has a very clear picture of the jobs they want, the companies they want to work for, and the places they want to live.

When it comes to profession, Glassdoor says jobs in which they can help shape a company and its culture are most desirable by Gen Z. The top 10 most sought-after jobs by Gen Z are:

  1. Corporate Recruiter
  2. Marketing Manager
  3. Social Media Manager
  4. Data Scientist
  5. Product Manager
  6. IT Specialist
  7. Account Coordinator
  8. Credit Analyst
  9. Project Engineer
  10. Business Development Associate

As for companies they want to work for, socially conscious ones win the popularity contest. What’s also interesting is that larger, established companies are more appealing to Gen Z. Millennials, on the other hand, were more likely to want to work for smaller startups. It seems as if Gen Z is more risk averse than millennials and want to be sure the companies they work for aren’t going to fold in an economic downturn.


The top 10 most sought-after employers by Gen Z are:

  1. Microsoft
  2. Google
  3. Morgan Stanley
  4. Trader Joe’s
  5. Total Quality Logistics
  6. General Motors
  7. Fidelity Investments
  8. Bank of America
  9. IBM
  10. Northrop Grumman

Finally, Glassdoor found that Gen Z is eschewing larger, expensive cities for smaller ones when it comes to the most desirable places to live. This is bolstered by Gen Z desiring more remote jobs—something that’s on the rise in this pandemic world.

The top 10 most appealing cities for Gen Z to live are:

  1. Scottsdale, AZ
  2. Arlington, VA
  3. Boise, ID
  4. San Francisco, CA
  5. Fort Lauderdale, FL
  6. San Diego, CA
  7. Cambridge, MA
  8. Irvine, CA
  9. Washington, DC
  10. Albuquerque, NM

For the study, Glassdoor analyzed its database of company reviews by full-time employees aged 18 and above between April 1, 2020, to July 15, 2022. You can read their full report here.


About the author

Michael Grothaus is a novelist, journalist, and former screenwriter. His debut novel EPIPHANY JONES is out now from Orenda Books. You can read more about him at