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See all the honorees of Fast Company’s 2022 Innovation by Design Awards in the Marketing category.

The most innovative marketing campaigns of 2022

BY Fast Company Staff

Winner

“Black Beauty Is Beauty”
R/GA and Sephora

A campaign that honors Black contributions to beauty culture and beauty brands while combating the industry’s history of erasure and appropriation


Finalists

Our Wairua, Our Stories
Run Aotearoa


Preservation Play
R/GA


The Safety Squad
Wunderman Thompson France


Honorable Mentions

The Compassionate Pad: “You are Not Alone” Campaign
Hello Colour


The Most Meaningful Snack You Can Give Your Baby
SpoonfulOne

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Strength Made Me
Tonal


Less Talk, More Bitcoin
Coinbase


The Lifegiving Light
HSBC


[All photos courtesy of their respective honorees unless otherwise noted]

This story is part of Fast Company’s 2022 Innovation by Design Awards. Explore the full list of companies creating products, reimagining spaces, and working to design a better world.

Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.

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