In today’s world, social media is a powerful tool for businesses of all sizes. However, managing a successful social media campaign can be time-consuming and expensive. That’s why more and more companies are choosing to outsource their social media marketing.
Here are the top four reasons why:
1. LOWER COSTS
Getting someone with experience means fewer resources needed to successfully market your business on social media.
In-house social media teams require expensive equipment, software, and other tools to get the job done. Hiring a social media marketing expert frees you from these requirements. In turn, you can focus more of your resources on your core business.
2. PATCH UP SKILL GAPS IN YOUR ORGANIZATION
If you’re a business owner, you know how important it is to stay competitive in today’s market. But with so many tasks and responsibilities on your plate, it can be challenging to give social marketing the attention it deserves.
That’s why outsourcing this aspect of your business can be such a valuable solution.
When you outsource social marketing, you can quickly and easily hire the talent you need on an as-needed basis, such as graphic design, ad copywriting, and so on. This allows you to respond to market changes and opportunities quickly without having to go through recruiting, interviewing, and hiring full-time staff.
3. SAVE TIME
With outsourcing, you won’t have to spend hours working on your social media marketing strategy. Not to mention onboarding an in-house social media management team can be just as time-consuming.
Between managing your social media accounts, tracking analytics, and creating content, staying on top of all of your social marketing requires a full-time commitment. Outsourcing can relieve some of this pressure as you hire qualified talent to handle your brand’s social media presence.
4. SCALE YOUR DIGITAL MARKETING
Less time and money spent means more potential to scale up your digital marketing toward a bigger goal.
You’ll have a bigger budget for other aspects of your business. Also, freelancers and agencies offer flexible rates that can be scaled based on your needs.
It doesn’t matter if you’re a small or big company that’s trying to reach more customers through social media marketing and generate more income through social media ads.
A specialized agency or freelancer is a great way to get more out of your digital marketing efforts. Skills on demand eliminate the likelihood of going overboard and overpaying employees whose talents don’t fully benefit your marketing goals.
HOW TO OUTSOURCE SOCIAL MARKETING EFFECTIVELY
Outsourcing social media marketing can be a great way to save time and resources, but it’s essential to do it the right way.
Here are some tips for outsourcing social media marketing successfully.
• ASK THE RIGHT QUESTIONS
When outsourcing your social marketing, it’s important to ask the right questions up front.
This will ensure that you find a partner who can deliver results for your business and align with your goals and needs.
Some key questions to consider include:
1. Have they worked with similar businesses before?
If so, can they provide examples of their work and results? It’s important to see not only the results they achieved but also how those results were measured.
Look for case studies or other examples of their work that include metrics like engagement rates, reach, and conversions.
2. How will you communicate?
You need to know how often will you meet, find out what is the deliverable schedule, how progress will be reported, what channel will be used to communicate, and who will have the final sign-off on the work.
3. What social media platforms do they specialize in?
What was popular last year may be old news this year. Make sure the agency you’re considering is up to date on the latest platforms and trends.
4. What paid tools do you use?
Tools are critical for social media marketers. They help you listen to conversations, track your brand’s performance, automate tasks, and more.
Ask the social media agency what tools they use so that you can get a sense of their level of expertise and whether or not they’re genuinely invested in helping clients succeed.
5. How will they help you reach your goals using social media marketing?
This is probably the most important question that can tell whether a particular agency has done some research regarding your business in order to come up with a realistic marketing strategy to help your business grow.
• CHECK OUT PAST CLIENT REVIEWS
Checking out their past client reviews and testimonials can often provide valuable insights into the quality of their work.
Go over the reviews from businesses in a similar industry. This lets you know whether they can provide content and social marketing strategies tailored to the needs of your audience.
Reviews from clients also reveal an agency or freelancer’s flexibility and responsiveness to your needs. You want to look for a provider who can consistently deliver high-quality content on schedule and who is willing to work with you to make any necessary adjustments or revisions.
• ASK FOR REFERRALS
Friends or colleagues can refer service providers with whom they had a good experience in the past. This is a great way to narrow down your choices.
Your other option is to get referrals from online resources, like social media communities and forums, to find qualified agencies or freelancers.
Get quotes from multiple agencies or freelancers before making a decision. This will allow you to compare prices and services to find the best value for your money.
Also, make sure to ask about any additional costs that may not be included in the quote.
Outsourcing social media marketing for businesses can be a great way to get the most out of your digital marketing strategy. When you partner with an experienced and qualified social media marketing company, they will help you create engaging content that reaches your target audience and drives conversions.
TL;DR: Outsourcing your social media marketing lets you focus on managing your core business operations while leaving the heavy lifting to the experts.
Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, & philanthropist | Digital Agency, Inc