A ride on a snowmobile or Jet Ski is less of a thrill knowing that you’re polluting pristine locations. “People want to be able to go explore outside without compromising the environment,” says Samuel Bruneau, CEO of Quebec-based Taiga, a company that’s electrifying the power trains of off-road vehicles.
As for emissions savings, Taiga estimates that replacing 50 snowmobiles at a single ski resort would equal removing 2,000 cars from circulation for a year. Bruneau believes there’s enough demand for eco-conscious jaunts for the off-road sector to go mostly electric by 2030.