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How Arctic Wolf is gamifying security training

This Most Innovative Company of 2022 proves that corporate training doesn’t have to be boring.

How Arctic Wolf is gamifying security training
[Illustration: Ewelina Dymek]

This story is part of Fast Company’s Most Innovative Companies of 2022. Explore the full list of companies that are reshaping their businesses, industries, and the broader culture.

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A shocking amount of security breaches (40%, by conservative estimates) are caused by human error, such as clicking on a phishing link. Last May, Arctic Wolf, which analyzes an estimated 1.6 trillion events weekly to help banks, hospitals, and municipal governments mitigate risks from cyberattacks, launched the educational program, Managed Security Awareness. Going beyond simply requiring employees to watch a boring video on best security practices, the new program reinforces knowledge by engaging employees several times a month with short, often funny lessons based on real-world active threats.

“We go heavy on humor and try to connect with metaphors that are common across the globe,” says Jason Hoenich, an Arctic Wolf VP.

The videos have high production values and leaderboards to make learning a game, while integrated coaching keeps employees from getting lost on tough challenges. Last September, the company acquired a security-training startup called Habitu8 to further elevate the entertainment and learning value of its training regimen.

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Arctic Wolf, which has reported 100% growth in annual recurring revenue for each of the past seven years and has a $4.3 billion valuation, began tailoring content in November for industries (such as law), departments (such as HR and finance), and compliance programs (such as HIPAAs).  An additional training module focuses on preparing employees for phishing attacks.  More than 3,000 customers, including Microsoft and Disney, have subscribed.

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About the author

Steven Melendez is an independent journalist living in New Orleans.

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