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PAID CONTENT

Tech with tact: An end-to-end approach to meeting customer needs

Emerging technologies are paving the way to a better customer experience. Shivani Govil explains how to leverage this tech to optimize services on every level. 

Success in business means solving problems for customers, and developments from AI to IoT have vastly increased the scope of these solutions. But technology is only as effective as its application. Chief Product Officer of CCC explains why companies seeking to adopt these innovations need to start with the end user in mind, examining the full range of circumstances and challenges these technologies can address.

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