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Connecting the dots: How a guitar tuner turned this executive into a loyal customer

Delivering personalized experiences is not just good business sense, it can produce meaningful connections with customers in ways they may not even realize. Hear this top executive’s personal story.

Don Busick is the EVP and Head of Products & Platforms at Capital One. But on the side, he plays in a band. One day he ordered a guitar tuner, but what he got in return was much more valuable: a deeply personalized customer experience. Find out more in this video.

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FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.

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