BTS may have their own McDonald’s dipping sauce, but Megan Thee Stallion is getting her own Popeyes franchise.
On October 19, Popeyes is introducing Megan Thee Stallion Hottie Sauce to spice up its Chicken Sandwich and new nuggets in the U.S. and 14 other countries around the globe. As part of the deal, the Grammy-winning artist will become a franchise owner for the fast-food company. And it wouldn’t be a celebrity collab without a co-branded, limited-edition merchandise collection. It’s called “The Heat” and includes bikinis, long-sleeve shirts, hats, tumblers, and Popeyes chicken tenders-theme plush dog toys. Get ready for these to go bonkers on the secondary market, but fans can sign up at TheeHottieSauce.com to receive updates and notification about upcoming drops.
— Popeyes (@Popeyes) October 14, 2021
This is just the latest is what is quickly becoming a branded celebrity arms race. McDonald’s arguably fired the first shot with Travis Scott back in September 2020, taking its Famous Orders idea global in May with K-pop superstars BTS. While Scott had a customized meal and merch collab, McDonald’s learned from the partnership and expanded its offerings for BTS to include Sweet Chili and Cajun dipping sauces adapted from popular dips at McDonald’s Korea. Also in May, salad chain Sweetgreen announced a partnership with Naomi Osaka that included a custom salad bowl and taking the tennis star on as its youngest investor. And in August, Taco Bell named Lil Nas X its newest chief impact officer.
Yesss Hotties it’s true ???? Thee mf HOTTIE SAUCE IS DROPPING AT @Popeyes OCT 19TH So pull up and get you some???????????? Not only that buttt ya girl is now a franchise owner and will be opening my very own Popeyes locations! pic.twitter.com/zxXmlC0jlF
— TINA SNOW (@theestallion) October 14, 2021
Still, in a media landscape that requires a big splash to gain major attention, the music artist x fast food concept is something different. Popeyes and others are finding real connections with these celebs who enjoy the products themselves, and then benefit from that love when the artists tell their millions of fans about that love. It’s a fascinating mix of business, pop culture, streetwear, and menu creation that we’ll doubtless see more of in the future.