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The candy corn debate is over

It’s waxy. It’s pyramidal. And it’s not the beloved Halloween candy you thought it was.

The candy corn debate is over
[Source Images: Enio DePaz/iStock]
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Candy corn is not the beloved Halloween candy you may have thought it was.

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That’s according to new research from Morning Consult, which finds that the autumnal icon is ranked dead last in a roundup of Halloween candies among U.S. adults. Only 16% say it’s their favorite.

Sharing that percentage are Lifesavers and Sour Patch Kids.

Topping the list of adults’ favorite Halloween goodies are M&M’s and Reese’s Peanut Butter Cups with 53%, followed by Kit Kat at 43%. Rounding out the top five: Hershey’s Chocolate Bars (42%), Snickers (41%), and Hershey’s Kisses (38%).

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Except for Snickers, which Mars produces, all are made by The Hershey Company (it’s even the U.S. licensee of Nestlé-owned Kit Kat).

Morning Consult also finds evidence that trick-or-treating may be rebounding after last year’s dismal Halloween season due to the COVID-19 pandemic. A quarter of consumers plan to buy as much candy as they normally do, up from the 18% who said that in 2020.

The data is from a poll of 2,200 U.S. adults, conducted from October 1 through October 5.