Mmhmm, a startup that launched during the coronavirus pandemic to make presenting in Zoom and other videoconferencing services less boring, is now launching its own platform for video discussions.
Called OOO—pronounced like “ooh!” but also a reference to being out of the office—the new tool accessible in a web browser and on mobile devices is designed to replace Zoom and its rivals with a more engaging environment.
In a recent demo, I met with Mmhmm cofounder and CEO Phil Libin in OOO, with videos of our upper bodies interposed on changeable backgrounds. Those backdrops included an 8-bit video game-style side-scrolling world, a crackling bonfire, a tranquil coffee shop with soothing music, the classic DVD bouncing logo screen saver with our faces replacing the DVD logo, and even my own living room.While users can harness the platform for more formal meetings—Libin says he recently used it for a board meeting, complete with presentations recorded through Mmhmm—it’s also suitable for more informal, personal discussions.
“We kind of wanted to do an online version of, let’s go for a cup of coffee,” he says.
“If you’re in a Zoom call and nobody says anything, it’s terrible,” he says. “The silence is super weird.”
“It’s like Netflix for all your work stuff,” Libin says. “It shows you all of your interactive communications and lets you watch them.”
Libin suggests that companies use a tool like Mmhmm for presentations and let people watch them on their own time, then connect with a chat tool like OOO for actual conversations. He says Mmhmm has also been used by educators for presentations, and he imagines that OOO will also be useful for educational collaboration.
At present, OOO is available in a free prerelease mode the company is calling a “dangerously untested preview,” but as the product evolves, it’s likely to have versions integrated with the existing free and premium editions of Mmhmm, Libin says. “We’re going to have it in this preview stage for a couple of months. Then, we’ll release it as a live product.”
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