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The modern retailer: How to keep today’s shoppers coming back

Keeping both in-store customers and online shoppers happy can be a challenge for retailers. Here this expert’s insights on how to find the balance.

Shopping in today’s world is all about the experience. Darren MacDonald, Petco’s Chief Digital and Innovation Officer, tells Fast Company that getting what you want, when and where you want it is the new retail reality. Hear more in this video from the Innovation Festival panel event.

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FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.

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#FCFestival returns to NYC September 19-22! Tickets start at $49. Get your tickets today!