I’ll be the first to admit I’m not a tidy person. I’m not someone living their best Emily Mariko life, with spotless, clutter-free surfaces and a penchant for keeping up with good habits. But I’ve been able to trick myself into semi-consistent maintenance with Supernatural, an all-natural cleaning line by the founder of Poo-Pourri.
Suzy Batiz, who created an empire with essential oil bathroom sprays, unveiled Supernatural in 2018. The line is made up of non-toxic cleaning concentrates that feature essential oils with earthy, botanical fragrance profiles. While Poo-Pourri scents tend toward niche (Pumpkin Spice and Apple Cider are among the newly released ones—because, of course), Supernatural offers a wood cleaner made with fir, basil, and rosemary, and a glass cleaner made with sweet orange and pink grapefruit oils and limonene, the bacterial-busting byproduct of citrus peels.
Like other green cleaning brands we’ve tested—Blueland, Grove Collaborative, ThreeMain and the like—Supernatural requires you to mix a tiny vial of concentrate with water to create the product. (There’s less plastic waste when you only have to purchase concentrate refills.) The final result is 13 ounces of product, with refills from $10. I’ve been using my set on the regular for about three months and it’s so potent that I’ve barely hit the halfway mark of my spray bottles. The Stainless Steel Cleaner is sold separately from the Starter Set, and is totally worth it.
The company leans hard into language that the Goop-adverse may find a turnoff: “Supernatural raises the vibrational energy in your home and cleanses your sacred space and senses with alchemized ethically sourced natural ingredients,” the website reads. The Stainless Steel Cleaner promises to “energetically lift your home and being.” (The language is very much in line with Batiz’s latest venture, Alive OS, a six-week entrepreneur program that offers “soul-provoking, transformative lessons.”)
Has the energy shifted in my home? No, probably not. But am I a transformed woman? I’ve now worked a “cleaning before it gets dirty” practice into my routine with minimal effort. And that seems pretty transformative to me.
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