LoveFrom, perhaps the most secretive creative collective on the planet—spun off by Sir Jony Ive after he stepped down from leading design at Apple—has announced its latest AAA clients: Exor and Ferrari.
Ferrari is the Italian car brand you know. And Exor is the holding company that owns it—alongside stakes in the fashion brand Christian Louboutin, the soccer club Juventus F.C., the publication the Economist, and the automotive manufacturing giant Stellantis (which itself includes automotive brands like Fiat, Chrysler, and Citroën). As part of the partnership, Ive will be joining Exor’s Partners Council, so it seems the company wants to tap Ive’s point-of-view across its $32 billion asset portfolio.
The “creative partnership” is a multi-year agreement with Ive and his long-time friend and collaborator, Marc Newson. According to the Financial Times, the duo will be working on Ferrari’s first electric vehicle. According to several rumors, Ive was previously working on an electric car at Apple.
“Beyond the collaboration with Ferrari, LoveFrom will explore a range of creative projects with Exor in the business of luxury,” according to the press release (neither Ferrari nor LoveFrom are making a spokesperson available for comment).
The news is not entirely surprising. The Ferrari partnership has been rumored for some time, and the duo has long been drawn to luxury goods, having partnered on one-of-a-kind projects for charity including a Leica, aluminum desk, and diamond ring (made completely of diamonds) in the past.
“As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni,” the two write in a press release. “We see some uniquely exciting opportunities working together which we believe will yield important and valuable work.”