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Meow Wolf’s new Denver installation sold 35,000 tickets in one day

After getting derailed by COVID-19, the artist collective is forging ahead with its latest attraction, this one in the Mile High city.

Meow Wolf’s new Denver installation sold 35,000 tickets in one day
[Photo: Courtesy Meow Wolf]
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The delta variant may be putting a damper on what was supposed to be a triumphant return for live events, but not everyone is willing to just keep putting off their plans to gather in public indefinitely.

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Meow Wolf, the immersive entertainment company known for its trippy installations, has announced the details for its third permanent attraction, Convergence Station, which will open to the public on September 17 in Denver.

Within 24 hours, the company sold over 35,000 tickets to the new attraction, Meow Wolf tells Fast Company. As of late Wednesday, ticket sales were nearing the 40,000 mark.

[Photo: Courtesy Meow Wolf]

Convergence Station is described as “the first stop on a quantum journey of exploration and discovery as passengers traverse new worlds.” To create the ambitious installation, Meow Wolf says it worked with more than 110 collaborating artists who are based in Colorado, in addition to 200 in-house artists. It took three years to complete and includes 79 unique projects.

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Meow Wolf has been working overtime to get back on track after its operations were disrupted by COVID-19. Earlier this year, it opened Omega Mart, its much-anticipated attraction in Las Vegas, which saw better-than-expected ticket sales despite initially opening at a reduced capacity.

Even during the worst of times, the Santa Fe, New Mexico-based company did not lose hope, insisting that people’s appetites for live events, diminished by the pandemic, would one day return in full force. “Live events are going to come back, and they’re going to come back in a big way,” co-CEO and chief creative officer Ali Rubinstein told us back in June 2020.

You can learn all about Convergence Station here.

About the author

Christopher Zara is a senior staff news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

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