Winc is reading the grape leaves—and they’re saying that organic is in.
The 9-year-old wine club, known for mailing customers bottles that they actually like, today announced the purchase of Natural Merchants, a top importer of organic and vegan wines from Europe and South America. “Winc is extremely excited to strengthen our commitment to sustainability and organics,” says sommelier Brian Smith, cofounder and president of Winc.
For Natural Merchants, Winc offers expansion. “We are eager to tap into Winc’s digital reach through what we contend is the most scaled direct-to-consumer platform in our industry,” says Edward Field, who cofounded Natural Merchants with his wife, Pilar Meroño Cerdán, 17 years ago.
The Natural Merchants team plans to stay on to manage supplier relationships. Winc is currently offering four bottles for $29.95.