Yesterday Apple released iOS 14.5. The updated software was one of the most anticipated iOS releases of all time due to a specific new feature called App Tracking Transparency (ATT). Simply put: the feature gives users control over whether apps can track them across the web and other apps.
Privacy campaigners have heaped praise on Apple for the move, but some companies, on the other hand, have fought it tooth and nail. And by some, I mean Facebook. And it’s no wonder why Facebook is so opposed to App Tracking Transparency. The company makes its money by selling personalized ads based on the user data it sucks up. App Tracking Transparency puts much of the control of a user’s data in the user’s hand from here on out and that’s something that can hurt the company’s bottom line. App Tracking Transparency is the main reason Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook’s relationship is rumored to have soured over the past year. It’s the software-based manifestation of their ideological differences.
Whether the reports of strife between the two are accurate, that hasn’t stopped Twitter from having a field day imagining how Tim Cook and Mark Zuckerberg are reacting to the release of iOS 14.5 and its new privacy features. Check em out below.
— Atul Gupta (@atulgupta002) April 27, 2021
the iOS 14.5 update in a nutshell pic.twitter.com/EIUZg0j8IX
— Δ Capital™ (@insearchofdelta) April 26, 2021
Has anyone checked in on Zuck today?
Happy IOS 14.5 Day! pic.twitter.com/0XHIIX4Bue
— dr. rick, statistical outlier (@netculture) April 26, 2021
A live look at Tim Cook pushing the “release iOS 14.5” button, knowing what Mark Zuckerberg is feeling rn. pic.twitter.com/ThydAx8Dde
— Sami Fathi (@SamiFathi_) April 26, 2021
Just a reminder for each IOS device you update to 14.5…. You will hear Zuck crying a little harder at Facebook pic.twitter.com/5Kh06JMGEZ
— ???? (@rootsecdev) April 26, 2021
— Naman Pandey ???????? (@shrinamanji) April 26, 2021
Mark Zuckerberg coming back from lunch to find out iOS 14.5 is live: pic.twitter.com/y7ek99tIW4
— PCMag (@PCMag) April 26, 2021
Tim Cook to Mark Zuckerberg after releasing iOS 14.5 pic.twitter.com/H5XPxeSSYB
— Gene Velasquez (@alterinfluencer) April 26, 2021